Last week, we touched upon the importance of building and maintaining your Google My Business page. Luckily, eEndorsements provides an easy means to get Google business reviews, by which your customers can share their reviews onto your Google My Business Page. Google is obviously instrumental in promoting your business online and increasing awareness of services offered — paired with real customer endorsements you’ll not only get found, but you’ll incite new prospect engagement. To capture more reviews you should get into the following habits.
Verify your business. It’s important that when you build your Google My Business page, you verify your business with Google. This way, your information will show up on Maps, Search, and other Google properties. Learn how to verify your business here.
There’s another important reason to get your business verified: Only verified businesses can respond to reviews, which leads to our next point.
Reply to your reviews to build trust. Customers want to know that you value their input and are actively engaging with it, so replying to the reviews publicly is crucial— with eEndorsements, your reviews and replies will all be stored in one place. Replying shows your customers that you care, and shows potential customers that there’s a listening ear on the other side of your business door.
Finally, if you find that you don’t have enough google business reviews, there’s a very simple thing you can do to change that: Ask your customers to leave them. It sounds almost too simple, but it’s an effective method to get customers to give feedback. In order to most effectively ask your customers, there are a few tips and tricks to follow. Make sure to check back next week to find out how to ask your customers for reviews in the most efficient and successful way possible through your eEndorsements account.