One of the promising marketing strategies in 2020 is localized marketing. Localized marketing doesn’t conform to only businesses that are present locally or only have a specific community to target. It has more meaning to it now. Small or big, whatever the size of your company is, it is imperative to have a local digital presence to stay ahead of your competitors.
In lieu, marketers must count in localized marketing plan at first place to cater to various marketing needs. For instance, McDonald’s operates in thousands of cities and countries. To boost its sales, they researched the local markets carefully. It included sorting type of vegetables, spices and other food items that are popular, seasonal and present in kitchens. Further which helped them in innovating burger to match the local taste buds. Such localized marketing strategies are making money and boosting local presence.
Likewise, Domino’s curates its pizza’s according to food preferences. You have more variety in veg pizza’s in India as compared to other parts of world.
Localized Marketing Strategies
Google has effortlessly marketed itself by acting locally for the locals. Its advertisements are developed based on needs of the localities. It identifies the pain areas and presents a solution in the form of searches. Such strategies should be used to attract the attention of customers to your brand or product.
Another method of performing localized marketing is to connect with consumers via social media platforms. This can be done in the form of a well-defined social media accounts where testimonials of locales are posted for instance. It’s not the celebrities that drive today’s consumer into buying a product/service, it’s the influencers or local faces that inspire them to use the product.
Localized marketing can also be designed in the form of local campaigns. Organizing events, campaigns that increase the interaction between the consumer and brand is a step put forth in the market. The outcomes can be analyzed for further improvements.
Final thoughts
The benefits are numerous and worth your time and effort. If you adapt the local culture and values, incorporate them in your brand, you are successful in making an instant connection with them. No matter where you operate from, touching the hearts of people is an art which can be easily accomplished by following localized marketing. If you are planning to enter a different culture, language and geographical area, keep in mind to have a world-class localized strategy. Having said that, don’t forget to ease out the payment methods and match the local currency because more clients, more sales which eventually generates more revenue once the payments to be done are easy to perform