Review Insights- Powerful Platform Statistics:
Review Insights- If there is one thing that you ought to be focusing on in terms of accumulating your customer base and enhancing the reputation of your company is getting . Word of mouth marketing is something that will never go out of style and importance and as such, you’d definitely have to place your attention towards it.
We are aware that words don’t mean much without solid facts and statistics, so let’s have a look at some of the trends for this year.
People Trust Reviews
An approximation of 84% of people trust online reviews just as much as they would trust a personal recommendation. This is according to a survey conducted by BrightLocal. This is absolutely astonishing. It attests to the fact that word of mouth marketing has managed to adapt and transition into something far more contemporary – leaving online reviews.
What is more, 90% of the customers would read less than 10 reviews before they go ahead and formulate their own opinion about the business. This shows that it’s not a lot that’s needed for you to incentivize a new purchase.
Reviews Are Not That Hard to Get
At least 7 out of 10 consumers are going to leave a review for your business or product if you just asked for it. Think about it – companies go through complex and serious processes to incentivize the client to leave a review. It turns out that all you have to do is ask politely. 70% of your clients are likely to respond – this is absolutely substantial.
Positive and Current Reviews Are Critical
73% of customers tend to believe that if your review is older than 3 months it is no longer relevant. This shows that you need to be consistent and that you need to be updating your reviews and getting new ones in general.
Another 74% of them think that positive reviews are going to help them form a trusting opinion towards a local business. This is definitely substantial.
There are obviously a lot of different things that one would have to account for when it comes to reviews. It is, however, of utmost importance to understand that they have a substantial meaning and they are a huge part of your sales process.
A lot of businesses face the challenge of showcasing their reviews. Well, 58% of people say that the basic star-rating system is the most important thing they look for. So, as it turns out, it isn’t that challenging to showcase the positivity in your reviews – just use the basic star system.
These review insights show the overall significance of feedback. They also show that word of mouth marketing is not only changing – it’s adapting to the current social conditions and it does so in the most relevant way. Word of mouth marketing evolves as we start to use contemporary technological solutions and it allows marketers and business owners to capture its potential and direct it towards their specific needs and requirements.